What does a digital marketer do?

Digital marketers tap into human consciousness through technology. When you become a digital marketer, you will blend creativity and analytics to develop multi-channel strategies that fuel businesses’ growth. As a digital marketing specialist, you will:

• Develop digital marketing strategies that meet both short- and long-term business goals.

• Create, launch, and optimize search, social, display, and advertising campaigns.

• Build highly targeted audiences using demographics, affinity audiences, and more.

• Design and develop websites that perform well in search rankings and drive customer engagement.

• Optimize content and landing page experiences to improve customer engagement and conversion rates.

• Analyze and report on the effectiveness of campaigns and creative against objectives and metrics.

• Manage and share customer data and touchpoints via CRM systems and databases.

• Design and implement automated workflows to drive campaign efficiency.

Admission requirements for a digital marketer boot camp

Admissions requirements and prerequisites for an online digital marketing boot camp may vary. At edX, our boot camps require:

• A high school diploma

• A submission form

• An admissions interview

• A complete application

• A problem-solving assessment (no prior industry knowledge is required)

• A financial options, deposit, and enrollment agreement

You do not need previous marketing experience, a bachelor’s degree, or a master's degree to apply to an edX digital marketing boot camp. However, you are welcome to complete an optional pre-course module on marketing fundamentals to refresh your knowledge or learn the basics. 

Digital marketing boot camp curriculum

Optional pre-course module: Marketing fundamentals

Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.

What you will learn:

• Brand building 

• Brand strategy

• Campaign objectives

• Lead generation

• Conversion funnels

• Competitive research 

Module 1: Digital marketing strategy

Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses. 

What you will learn:

• Data strategies

• Digital marketing for different business models

• Customer journeys

• Digital funnels

• Content strategy

• Organic social media

Module 2: Optimizing campaigns and websites

Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

What you will learn:

• WordPress

• Content optimization

• Search engine optimization

• Link building and backlinks

• Domain authority

• Conversion tracking

Module 3: Digital advertising, data organization, and automation

Get hands-on experience using industry platforms to develop, launch, and optimize campaigns.

What you will learn:

• Paid content strategy

• Paid search advertising

• Paid social media advertising

• Remarketing

• Measurement and optimization

• Customer relationship management

Optional post-course module: Build a digital marketing portfolio

Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.

What you will learn:

• How to brand yourself for your career search

• How to curate and optimize coursework for your portfolio

• How to design a WordPress portfolio

• How to develop a promotional plan

What are the highest paying digital marketing jobs?

Unlock your earning potential with a digital marketing boot camp online. According to the U.S. Bureau of Labor Statistics, the overall median annual salary for advertising, promotions, and marketing managers in 2021 was $133,380 per year.¹ But, remember: Factors such as location and experience level may impact your digital marketing salary. 

How to become a digital marketer

Digital marketing specialists are versatile. They combine ingenuity, marketplace knowledge, and technical expertise to cultivate engagement, brand awareness, and higher conversion rates for their clients. When you complete a digital marketing boot camp online, you will learn the skills needed to revolutionize the industry, including:

¹ Quality Assurance Handbook. (2020). Bureau of Labor Statistics. Retrieved August 4, 2022.